Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

A propos d'Alterneto

Nous sommes une société de marketing digital dont l'objectif est d'aider nos clients à obtenir d'excellents résultats dans plusieurs domaines clés donc l'acquisition de trafic qualifié vers son site web.

Demander un devis gratuit

Nous offrons notamment des services professionnels de référencement qui aident les sites web à augmenter considérablement leurs résultats dans les moteurs de recherche afin de se battre pour les meilleurs classements, même lorsqu'il s'agit de mots-clés très concurrentiels.

Vous abonner à la newsletter

More from our blog

See all posts
No Comments
  1. Pingback: spam

  2. Pingback: buy tadaga

  3. Pingback: vardenafil 20mg

  4. Pingback: malegra gel para que serve

  5. Pingback: is Fildena the same as viagra

  6. Pingback: benemid cost

  7. Pingback: tadalafil and dapoxetine

  8. Pingback: Vidalista 60 how to take

  9. Pingback: +38 0950663759 – Volodimir (Sergiy) Romanenko, Odesa – ObItsyav robochiy noutbuk, ale posilka priyshla I tovar viyavivsya ne robochim. Poprosiv kompensatsIyu — Ignor, tse ShAHRAY. Budte oberezhnI pri pokupkah u nogo.

  10. Pingback: Vidalista 80mg black india

  11. Pingback: cheap cenforce

  12. Pingback: plaquenil buy

  13. Pingback: dosage for plaquenil

  14. Pingback: isotroin 5mg

  15. Pingback: fish antibiotics Azithromycin

  16. Pingback: priligy dapoxetine buy on-line

  17. Pingback: super kamagra

  18. Pingback: buy lasix

  19. Pingback: super p force tablet

  20. Pingback: kamagra side effects

  21. Pingback: cenforce chewable

  22. Pingback: buy Fildena 150 online

  23. Pingback: filagra 100mg

  24. Pingback: viagra cost walmart

  25. Pingback: https://fliphtml5.com/homepage/iittp

  26. Pingback: kingroyal porn

  27. Pingback: https://community.amd.com/t5/user/viewprofilepage/user-id/414391

  28. Pingback: https://in.pinterest.com/vardenafiluk/

  29. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17937862

  30. Pingback: https://telegra.ph/Buy-Priligy-Online--Dapoxetine-60mg--Poxet-90mg--Duratia-30mg---Uses-Price-03-09

  31. Pingback: https://cathopic.com/@malegraoraljelly

  32. Pingback: https://community.cisco.com/t5/user/viewprofilepage/user-id/1684206

  33. Pingback: https://www.fundable.com/vidalista-black

  34. Pingback: child porn

  35. Pingback: child porn

  36. Pingback: https://bento.me/flagyl

  37. Pingback: https://community.emporiaenergy.com/users/plaquenil/

  38. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17882770

  39. Pingback: https://community.isc2.org/t5/user/viewprofilepage/user-id/822364665

  40. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17881540

  41. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17807250

  42. Pingback: https://forum.hcpforum.com/ventolin

  43. Pingback: https://cathopic.com/@digiver

  44. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17941373

  45. Pingback: porn

  46. Pingback: https://donpharm.com/

  47. Pingback: https://issuu.com/poxet

  48. Pingback: child porn

  49. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17935983

  50. Pingback: https://filmfreeway.com/plaquenil

  51. Pingback: https://bento.me/vidalista-40

  52. Pingback: https://community.ruckuswireless.com/t5/user/viewprofilepage/user-id/22601

  53. Pingback: https://www.fundable.com/vidalista-tablets

  54. Pingback: https://clairepatella.com/forums/users/probalan/

  55. Pingback: https://community.plus.net/t5/user/viewprofilepage/user-id/132258

  56. Pingback: https://tourism.ju.edu.jo/Lists/AlumniInformation/DispForm.aspx?ID=179

  57. Pingback: youtube-videos

  58. Pingback: https://forum.hcpforum.com/vardenafil

  59. Pingback: https://cenforceindia.com/cenforce-100.html

  60. Pingback: https://community.amd.com/t5/user/viewprofilepage/user-id/468265

  61. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17928303

  62. Pingback: https://dynamitesports.com/groups/isotroin

  63. Pingback: https://h30434.www3.hp.com/t5/user/viewprofilepage/user-id/9084239

  64. Pingback: https://experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17768116

  65. Pingback: kingroyal porna

  66. Pingback: https://tourism.ju.edu.jo/Lists/AlumniInformation/DispForm.aspx?ID=236

  67. Pingback: acheter kamagra sans ordonnance

  68. Pingback: kamagra recept od s online

  69. Pingback: buy itraconazole generic online usa

  70. Pingback: buy fildena price from cvs

  71. Pingback: cheap gabapentin purchase usa

  72. Pingback: order flexeril cyclobenzaprine purchase in australia

  73. Pingback: cheap dutasteride uk buy online

  74. Pingback: cheapest buy avodart generic pharmacy online

  75. Pingback: discount staxyn no prescription mastercard

  76. Pingback: how to buy xifaxan new zealand buy online

  77. Pingback: how to order rifaximin cost on prescription

  78. Pingback: get enclomiphene without rx online

  79. Pingback: buy cheap androxal generic a canada

  80. Pingback: https://www.fundable.com/poxet-dapoxetine

  81. Pingback: https://ummalife.com/post/520783

  82. Pingback: https://community.ruckuswireless.com/t5/user/viewprofilepage/user-id/23420

  83. Pingback: community.jumpcloud.com/t5/user/viewprofilepage/user-id/1432

  84. Pingback: experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17974485

  85. Pingback: btob.scrt.co.uk/forums/users/vidalista-60

  86. Pingback: experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17975456

  87. Pingback: dizain cheloveka

  88. Pingback: cathopic.com/@imrotab

  89. Pingback: experienceleaguecommunities.adobe.com/t5/user/viewprofilepage/user-id/17880867

  90. Pingback: iwermectin.com

  91. Pingback: clomiclom.com

  92. Pingback: parleviagra.com

  93. Pingback: sibluevi.com

  94. Pingback: ventolinair.com

  95. Pingback: human design

  96. Pingback: axbb.ru

  97. Pingback: ventolinusa.com

  98. Pingback: postmailmed.com

  99. Pingback: viagrabrsm.com

  100. Pingback: stromectole.com

  101. Pingback: spam

  102. Pingback: porn

  103. Pingback: synthroidvbo.com

  104. Pingback: priligype.com/dapox.html

  105. Pingback: tadalafilendy.com

  106. Pingback: lasixotc.com

  107. Pingback: xydroplaq.com

  108. Pingback: vidalista.beauty

  109. Pingback: prxviagra.com

  110. Pingback: sildenafiluis.com

  111. Pingback: pill Tamoxifen citrate Nolvadex 10mg

  112. Pingback: probenecid coupon

  113. Pingback: tiktok

  114. Pingback: amoxi biomox

  115. Pingback: Vidalista tadalafil reviews

  116. Pingback: proscar adverse effects

  117. Pingback: silagra 100 mg

  118. Pingback: tadala black online buy

  119. Pingback: motilium janssen

  120. Pingback: what is Cenforce 100

  121. Pingback: drugs for metastatic breast cancer

  122. Pingback: Fildena ct

  123. Pingback: avanafil usp monograph

  124. Pingback: groups

  125. Pingback: new treatment breast cancer

  126. Pingback: super kamagra

  127. Pingback: stromectol near me

  128. Pingback: 20 mg cialis dosage information

  129. Pingback: cheaper drug than lipitor

  130. Pingback: suhagra capsule uses

  131. Pingback: buy cenforce from india

  132. Pingback: professorkorotkov.ru

  133. Pingback: zithromaxday.com

  134. Pingback: psycholog-korotkov.ru

  135. Pingback: stromectol for humans

  136. Pingback: over the counter viagra

  137. Pingback: where can i purchase Zithromax

  138. Pingback: avanafil tablet uses in hindi

  139. Pingback: psikhologvyalte.ru

  140. Pingback: tadalafil generic cost

  141. Pingback: kamagra effervescent tablet

  142. Pingback: augmentin cost walmart

  143. Pingback: super avana online

  144. Pingback: cialis tadarise

  145. Pingback: revatio price

  146. Pingback: here

  147. Pingback: kamagra sildenafil

  148. Pingback: kamagra

  149. Pingback: androgel canada

  150. Pingback: dorzolamide hcl-timolol maleate ophth soln 22.3-6.8 mg/ml

  151. Pingback: purchase lipitor

  152. Pingback: vardenafil vilitra 60 mg

  153. Pingback: buy albuterol sulfate inhaler online

  154. Pingback: otclevitra.com

  155. Pingback: zpak.net

  156. Pingback: tadalafil do to women

  157. Pingback: extra super p force 200mg

  158. Pingback: Multivitamin supplementation is frequently advised for men undergoing treatment with free viagra pills.

  159. Pingback: ekzistenczialnyj

  160. Pingback: Qvar dosing

  161. Pingback: zhewitra 20 mg

  162. Pingback: myprin92.ru

  163. Pingback: 0410.ru

  164. Pingback: atvip.ru

  165. Pingback: vigrakrs.com

  166. Pingback: vidalista 40

  167. Pingback: penegra 25 mg

  168. Pingback: forum.hcpforum.com/nolvadex

  169. Pingback: 5yucMCMAAAAJ

  170. Pingback: cathopic.com/@cialisblack

  171. Pingback: instagram.com/korotkovlakanfreud

  172. Pingback: Anonyme

  173. Pingback: ventolin inhaler usa

  174. Pingback: neuronforyou.wordpress.com

  175. Pingback: site

  176. Pingback: zithrom.wordpress.com

  177. Pingback: priligy 30 mg ne ise yarar

  178. Pingback: buy fildena 100mg generic

  179. Pingback: strmcl.wordpress.com

  180. Pingback: amoxforyou.wordpress.com

  181. Pingback: antabforuse.wordpress.com

  182. Pingback: blackcial.wordpress.com

  183. Pingback: manciali.wordpress.com

  184. Pingback: Sochi-psiholog-Russia

  185. Pingback: how to get a prescription for viagra

  186. Pingback: levitra 20mg

  187. Pingback: viagra prices

  188. Pingback: best viagra pills

  189. Pingback: t.me/s/psy_chat_online

  190. Pingback: kamagra

  191. Pingback: buy albuterol nebulizer

  192. Pingback: cyclosporine and tacrolimus

  193. Pingback: ofev open doors

  194. Pingback: Forum

  195. Pingback: cialis10fr.com

  196. Pingback: child porn

  197. Pingback: cenforcebnr.com

  198. Pingback: duricefzsu.com

  199. Pingback: jozsildenafil.com

  200. Pingback: ivecop 12 mg tablet

  201. Pingback: do you need a prescription for a ventolin inhaler

  202. Pingback: porn

  203. Pingback: izmir travesti

  204. Pingback: fuck google

  205. Pingback: grandpashabet

  206. Pingback: child porn

  207. Pingback: child porn

  208. Pingback: porn

  209. Pingback: child porn

  210. Pingback: child porn

  211. Pingback: child porn

  212. Pingback: child porn

  213. Pingback: 439W6fo

  214. Pingback: psy

  215. Pingback: r2f.ru

  216. Pingback: xblx.ru

  217. Pingback: madride anti kasma ananı sıkerım

  218. Pingback: child porn

  219. Pingback: child porn

  220. Pingback: child porn

  221. Pingback: dilts.g-u.su

  222. Pingback: porn

  223. Pingback: anatoliy-alekseyevich-derkach.ru

  224. Pingback: ananızı sıkecem

  225. Pingback: child porn

  226. Pingback: can i order toradol no prescription

  227. Pingback: periactin en niños

  228. Pingback: tizanidine discount

  229. Pingback: get ketorolac without rx

  230. Pingback: 45 brookwood avenue artane

  231. Pingback: thuoc cyproheptadine hcl

  232. Pingback: zanaflex side effects headache

  233. Pingback: piroxicam for bladder cancer in dogs

  234. Pingback: imuran saç dökülmesi

  235. Pingback: rizatriptan vs eletriptan

  236. Pingback: meloxicam dea schedule

  237. Pingback: sumatriptan succinate buy

  238. Pingback: azathioprine chronic hepatitis

  239. Pingback: ismn (imdur) drug study

  240. Pingback: mobic overdose effects

  241. Pingback: lioresal interazioni

  242. Pingback: how do u smoke baclofen

  243. Pingback: maxalt and sudafed

  244. Pingback: what is cilostazol medication

  245. Pingback: what happens if you take too much imitrex

  246. Pingback: amitriptyline 25mg for pain

  247. Pingback: para que se usa el mestinon

  248. Pingback: mebeverine hydrochloride irritable bowel syndrome

  249. Pingback: what is elavil fct amitriptyline hcl

  250. Pingback: indomethacin api price

  251. Pingback: diclofenac sodium dr 75 mg

  252. Pingback: where can i get generic pyridostigmine without dr prescription

  253. Pingback: gabapentin ausschleichen

  254. Pingback: is celebrex gluten free

  255. Pingback: tegretol wellbutrin interaction

  256. Pingback: kph 102 sulfasalazine

  257. Pingback: peripheral neuropathy carbamazepine

  258. Pingback: etodolac vs ibuprofen

  259. Pingback: taking ibuprofen after delivery

  260. Pingback: celecoxib multiple sclerosis

  261. Pingback: motrin or advil for headache

  262. Pingback: gabapentin dosage for sciatica nerve pain

  263. Pingback: child porn

  264. Pingback: target pharmacy store locator

  265. Pingback: viagra in london pharmacy

  266. Pingback: tadalafil 20 mg side effects

  267. Pingback: phentermine medical arts pharmacy

  268. Pingback: vardenafil professional 20 mg

  269. Pingback: how long does tadalafil take to work

  270. Pingback: tadalafil side effects long-term

  271. Pingback: best online international pharmacies

  272. Pingback: tadalafil order online

  273. Pingback: porn

  274. Pingback: meijer pharmacy generic lipitor

  275. Pingback: sams club pharmacy lipitor

  276. Pingback: sildenafil when to take

  277. Pingback: pharmacy near me

  278. Pingback: trileptal online pharmacy

  279. Pingback: which is better cialis or viagra

  280. Pingback: comprar vardenafil generico

  281. Pingback: sildenafil 25 mg tablet

  282. Pingback: sildenafil 50 mg price at walmart

  283. Pingback: rxpharmacycoupons

  284. Pingback: levitra online brand

  285. Pingback: why is levitra so expensive

  286. Pingback: difference between tadalafil and sildenafil

  287. Pingback: tadalafil 5mg for female

  288. Pingback: cialis cvs

  289. Pingback: where to buy levitra

  290. Pingback: online ativan pharmacy

  291. Pingback: levitra dosing instructions

  292. Pingback: pastillas sildenafil

  293. Pingback: sildenafil vs vardenafil

  294. Pingback: sildenafil dosage 20mg

  295. Pingback: sildenafil 60 mg reviews

  296. Pingback: lapela tadalafil 20 mg

  297. Pingback: safe online pharmacy viagra

  298. Pingback: levitra online drugs

  299. Pingback: men viagra before and after photos

  300. Pingback: vardenafil over the counter

  301. Pingback: simdi ananı sıktım senin

  302. Pingback: child porn

  303. Pingback: porn

  304. Pingback: porn

  305. Pingback: silivri avukat

  306. Pingback: çorlu klima servisi

  307. Pingback: meritking ( haberi kaldırın pişman olursunuz )

  308. Pingback: meritking şikayetvar

  309. Pingback: onur özden anti seo çalışmaları

  310. Pingback: yapay kızlık zarı

  311. Pingback: porn

  312. Pingback: porn

  313. Pingback: child porn

  314. Pingback: ankara psikolog

  315. Pingback: porn

  316. Pingback: child porn

  317. Pingback: child porn

  318. Pingback: child porn

  319. Pingback: meritking ananı siker bir daha öyle bir makale yayınlarsan

  320. Pingback: child porn

  321. Pingback: web sitesi kurma

  322. Pingback: Buy instagram followers

  323. Pingback: kütahya günlük apart daire

  324. Pingback: find location by phone number

  325. Pingback: spam

  326. Pingback: Konya Evden Eve Nakliyat

  327. Pingback: Konya Evden Eve Nakliyat

  328. Pingback: porn

  329. Pingback: Konya SEO Uzmanı

  330. Pingback: porn

  331. Pingback: child porn

  332. Pingback: spam

  333. Pingback: meritking

  334. Pingback: meritking

  335. Pingback: meritking

  336. Pingback: meritking

  337. Pingback: meritking

  338. Pingback: meritking

  339. Pingback: porn

  340. Pingback: porn

  341. Pingback: porn

  342. Pingback: child porn

  343. Pingback: iporn

  344. Pingback: pin up

  345. Pingback: пин ап казахстан

  346. Pingback: child porn

  347. Pingback: 50mg prednisone tablet

  348. Pingback: 1250 mg prednisone

  349. Pingback: child porn

  350. Pingback: porn

  351. Pingback: farmacia online espaГ±a envГ­o internacional

  352. Pingback: farmacia online barcelona

  353. Pingback: starzbet

  354. Pingback: starzbet

  355. Pingback: pharmacy viagra prices uk

  356. Pingback: rx pharmacy charlotte nc

  357. Pingback: reputable viagra online pharmacy

  358. Pingback: porn

  359. Pingback: spam

  360. Pingback: sex

  361. Pingback: child porn

  362. Pingback: anal porno

  363. Pingback: fuck

  364. Pingback: child porn

  365. Pingback: porn

  366. Pingback: child porn

  367. Pingback: child porn

  368. Pingback: Cocuk pornosu

  369. Pingback: porn

  370. Pingback: cephalexin 500 mg para que sirve

  371. Pingback: keflex uti dose

  372. Pingback: taking valacyclovir daily

  373. Pingback: does trazodone make you gain weight

  374. Pingback: ciprofloxacin for cats

  375. Pingback: what is the benefit of taking metformin at night

  376. Pingback: amoxicillin 500

  377. Pingback: does lisinopril cause coughing

  378. Pingback: what is trimox used to treat

  379. Pingback: modafinil generic name

  380. Pingback: doxycycline ruined my life

  381. Pingback: how quickly can tamoxifen cause uterine cancer

  382. Pingback: can lyrica cause weight gain

  383. Pingback: can you take ibuprofen with prednisone

  384. Pingback: child porn

  385. Pingback: child porn

  386. Pingback: ananın amı

  387. Pingback: animal porn

  388. Pingback: animal porn

  389. Pingback: order stromectol

  390. Pingback: stromectol tab

  391. Pingback: vardenafil hcl generic

  392. Pingback: stromectol 3 mg tablet price

  393. Pingback: stromectol 6 mg dosage

  394. Pingback: ivermectin 3mg pill

  395. Pingback: tadalafil (℞) 20mg tablet

  396. Pingback: stromectol buy

  397. Pingback: viagra singapore prescription

  398. Pingback: vardenafil msds

  399. Pingback: cheap sildenafil

  400. Pingback: tadalafil 20mg online

  401. Pingback: sex historie

  402. Pingback: cheap levitra pills

  403. Pingback: fluconazole pharmacy uk

  404. Pingback: do you need a prescription for sildenafil

  405. Pingback: sildenafil 100mg efectos secundarios

  406. Pingback: tadalafil solubility tissue culture

  407. Pingback: voltaren online pharmacy

  408. Pingback: buying levitra

  409. Pingback: cialis online pills

  410. Pingback: child porn

  411. Pingback: child porn

  412. Pingback: child porn

  413. Pingback: grandpashabet

  414. Pingback: tamsulosin hydrochloride with alcohol

  415. Pingback: venlafaxine interactions with alcohol

  416. Pingback: synthroid hives

  417. Pingback: is tizanidine an anti inflammatory

  418. Pingback: risk of pancreatitis with sitagliptin

  419. Pingback: can i use voltaren when taking eloquis

  420. Pingback: ivermectin 3mg for lice

  421. Pingback: does spironolactone cause hair loss

  422. Pingback: porn

  423. Pingback: actos glucophage

  424. Pingback: abilify half life

  425. Pingback: chemical structure of repaglinide

  426. Pingback: semaglutide yellow poop

  427. Pingback: robaxin and xanax

  428. Pingback: remeron vs seroquel

  429. Pingback: protonix over the counter

  430. Pingback: acarbose breastfeeding

  431. Pingback: augmentin and birth control

  432. Pingback: what is celecoxib capsules used for

  433. Pingback: baclofen dose for anxiety

  434. Pingback: what is celebrex used to treat

  435. Pingback: bupropion drug class

  436. Pingback: ashwagandha tea benefits

  437. Pingback: aspirin nursing implications

  438. Pingback: aripiprazole drug interactions

  439. Pingback: what is amitriptyline hcl used for

  440. Pingback: allopurinol 100

  441. Pingback: effexor xr withdrawal

  442. Pingback: ddavp patient teaching

  443. Pingback: allergic reaction to flomax

  444. Pingback: augmentin uses

  445. Pingback: can you overdose on depakote

  446. Pingback: diltiazem 2 ointment

  447. Pingback: side effects of cozaar 50 mg

  448. Pingback: citalopram and sexdrive

  449. Pingback: associazione ezetimibe simvastatina

  450. Pingback: what does flexeril do

  451. Pingback: contrave not working

  452. Pingback: diclofenac alcohol

  453. Pingback: amoxicillin without a prescription

  454. Pingback: how much neurontin can you take in a day

  455. Pingback: porno izle

  456. Pingback: bactrim dosage for uti adults

  457. Pingback: bactrim uti dose

  458. Pingback: cephalexin kidney infection

  459. Pingback: ciprofloxacin eye drops dosage adults

  460. Pingback: porn

  461. Pingback: child porn

  462. Pingback: porn

  463. Pingback: porno izle

  464. Pingback: if on escitalopram

  465. Pingback: keflex for blepharitis

  466. Pingback: can i buy viagra over the counter uk

  467. Pingback: withdrawal symtoms from lexapro

  468. Pingback: is cephalexin for dogs the same as humans

  469. Pingback: cymbalta contraindications

  470. Pingback: fluoxetine for sleep

  471. Pingback: can i take duloxetine at night

  472. Pingback: flagyl magesmerter

  473. Pingback: what time of day should i take zoloft

  474. Pingback: cialis duration

Leave a Comment