Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

A propos d'Alterneto

Nous sommes une société de marketing digital dont l'objectif est d'aider nos clients à obtenir d'excellents résultats dans plusieurs domaines clés donc l'acquisition de trafic qualifié vers son site web.

Demander un devis gratuit

Nous offrons notamment des services professionnels de référencement qui aident les sites web à augmenter considérablement leurs résultats dans les moteurs de recherche afin de se battre pour les meilleurs classements, même lorsqu'il s'agit de mots-clés très concurrentiels.

Vous abonner à la newsletter

More from our blog

See all posts
No Comments
  1. Pingback: kamagra effervescent tablet

  2. Pingback: augmentin cost walmart

  3. Pingback: super avana online

  4. Pingback: cialis tadarise

  5. Pingback: revatio price

  6. Pingback: here

  7. Pingback: kamagra sildenafil

  8. Pingback: kamagra

  9. Pingback: androgel canada

  10. Pingback: dorzolamide hcl-timolol maleate ophth soln 22.3-6.8 mg/ml

  11. Pingback: purchase lipitor

  12. Pingback: vardenafil vilitra 60 mg

  13. Pingback: buy albuterol sulfate inhaler online

  14. Pingback: otclevitra.com

  15. Pingback: zpak.net

  16. Pingback: tadalafil do to women

  17. Pingback: extra super p force 200mg

  18. Pingback: Multivitamin supplementation is frequently advised for men undergoing treatment with free viagra pills.

  19. Pingback: ekzistenczialnyj

  20. Pingback: Qvar dosing

  21. Pingback: zhewitra 20 mg

  22. Pingback: myprin92.ru

  23. Pingback: 0410.ru

  24. Pingback: atvip.ru

  25. Pingback: vigrakrs.com

  26. Pingback: vidalista 40

  27. Pingback: penegra 25 mg

  28. Pingback: forum.hcpforum.com/nolvadex

  29. Pingback: 5yucMCMAAAAJ

  30. Pingback: cathopic.com/@cialisblack

  31. Pingback: instagram.com/korotkovlakanfreud

  32. Pingback: Anonyme

  33. Pingback: ventolin inhaler usa

  34. Pingback: neuronforyou.wordpress.com

  35. Pingback: site

  36. Pingback: zithrom.wordpress.com

  37. Pingback: priligy 30 mg ne ise yarar

  38. Pingback: buy fildena 100mg generic

  39. Pingback: strmcl.wordpress.com

  40. Pingback: amoxforyou.wordpress.com

  41. Pingback: antabforuse.wordpress.com

  42. Pingback: blackcial.wordpress.com

  43. Pingback: manciali.wordpress.com

  44. Pingback: Sochi-psiholog-Russia

  45. Pingback: how to get a prescription for viagra

  46. Pingback: levitra 20mg

  47. Pingback: viagra prices

  48. Pingback: best viagra pills

  49. Pingback: t.me/s/psy_chat_online

  50. Pingback: kamagra

  51. Pingback: buy albuterol nebulizer

  52. Pingback: cyclosporine and tacrolimus

  53. Pingback: ofev open doors

  54. Pingback: Forum

  55. Pingback: cialis10fr.com

  56. Pingback: child porn

  57. Pingback: cenforcebnr.com

  58. Pingback: duricefzsu.com

  59. Pingback: jozsildenafil.com

  60. Pingback: ivecop 12 mg tablet

  61. Pingback: do you need a prescription for a ventolin inhaler

  62. Pingback: porn

  63. Pingback: izmir travesti

  64. Pingback: fuck google

  65. Pingback: grandpashabet

  66. Pingback: child porn

  67. Pingback: child porn

  68. Pingback: porn

  69. Pingback: child porn

  70. Pingback: child porn

  71. Pingback: child porn

  72. Pingback: child porn

  73. Pingback: 439W6fo

  74. Pingback: psy

  75. Pingback: r2f.ru

  76. Pingback: xblx.ru

  77. Pingback: madride anti kasma ananı sıkerım

  78. Pingback: child porn

  79. Pingback: child porn

  80. Pingback: child porn

  81. Pingback: dilts.g-u.su

  82. Pingback: porn

  83. Pingback: anatoliy-alekseyevich-derkach.ru

  84. Pingback: ananızı sıkecem

  85. Pingback: child porn

  86. Pingback: can i order toradol no prescription

  87. Pingback: periactin en niños

  88. Pingback: tizanidine discount

  89. Pingback: get ketorolac without rx

  90. Pingback: 45 brookwood avenue artane

  91. Pingback: thuoc cyproheptadine hcl

  92. Pingback: zanaflex side effects headache

  93. Pingback: piroxicam for bladder cancer in dogs

  94. Pingback: imuran saç dökülmesi

  95. Pingback: rizatriptan vs eletriptan

  96. Pingback: meloxicam dea schedule

  97. Pingback: sumatriptan succinate buy

  98. Pingback: azathioprine chronic hepatitis

  99. Pingback: ismn (imdur) drug study

  100. Pingback: mobic overdose effects

  101. Pingback: lioresal interazioni

  102. Pingback: how do u smoke baclofen

  103. Pingback: maxalt and sudafed

  104. Pingback: what is cilostazol medication

  105. Pingback: what happens if you take too much imitrex

  106. Pingback: amitriptyline 25mg for pain

  107. Pingback: para que se usa el mestinon

  108. Pingback: mebeverine hydrochloride irritable bowel syndrome

  109. Pingback: what is elavil fct amitriptyline hcl

  110. Pingback: indomethacin api price

  111. Pingback: diclofenac sodium dr 75 mg

  112. Pingback: where can i get generic pyridostigmine without dr prescription

  113. Pingback: gabapentin ausschleichen

  114. Pingback: is celebrex gluten free

  115. Pingback: tegretol wellbutrin interaction

  116. Pingback: kph 102 sulfasalazine

  117. Pingback: peripheral neuropathy carbamazepine

  118. Pingback: etodolac vs ibuprofen

  119. Pingback: taking ibuprofen after delivery

  120. Pingback: celecoxib multiple sclerosis

  121. Pingback: motrin or advil for headache

  122. Pingback: gabapentin dosage for sciatica nerve pain

  123. Pingback: child porn

  124. Pingback: target pharmacy store locator

  125. Pingback: viagra in london pharmacy

  126. Pingback: tadalafil 20 mg side effects

  127. Pingback: phentermine medical arts pharmacy

  128. Pingback: vardenafil professional 20 mg

  129. Pingback: how long does tadalafil take to work

  130. Pingback: tadalafil side effects long-term

  131. Pingback: best online international pharmacies

  132. Pingback: tadalafil order online

  133. Pingback: porn

  134. Pingback: meijer pharmacy generic lipitor

  135. Pingback: sams club pharmacy lipitor

  136. Pingback: sildenafil when to take

  137. Pingback: pharmacy near me

  138. Pingback: trileptal online pharmacy

  139. Pingback: which is better cialis or viagra

  140. Pingback: comprar vardenafil generico

  141. Pingback: sildenafil 25 mg tablet

  142. Pingback: sildenafil 50 mg price at walmart

  143. Pingback: rxpharmacycoupons

  144. Pingback: levitra online brand

  145. Pingback: why is levitra so expensive

  146. Pingback: difference between tadalafil and sildenafil

  147. Pingback: tadalafil 5mg for female

  148. Pingback: cialis cvs

  149. Pingback: where to buy levitra

  150. Pingback: online ativan pharmacy

  151. Pingback: levitra dosing instructions

  152. Pingback: pastillas sildenafil

  153. Pingback: sildenafil vs vardenafil

  154. Pingback: sildenafil dosage 20mg

  155. Pingback: sildenafil 60 mg reviews

  156. Pingback: lapela tadalafil 20 mg

  157. Pingback: safe online pharmacy viagra

  158. Pingback: levitra online drugs

  159. Pingback: men viagra before and after photos

  160. Pingback: vardenafil over the counter

  161. Pingback: simdi ananı sıktım senin

  162. Pingback: child porn

  163. Pingback: porn

  164. Pingback: porn

  165. Pingback: silivri avukat

  166. Pingback: çorlu klima servisi

  167. Pingback: meritking ( haberi kaldırın pişman olursunuz )

  168. Pingback: meritking şikayetvar

  169. Pingback: onur özden anti seo çalışmaları

  170. Pingback: yapay kızlık zarı

  171. Pingback: porn

  172. Pingback: porn

  173. Pingback: child porn

  174. Pingback: ankara psikolog

  175. Pingback: porn

  176. Pingback: child porn

  177. Pingback: child porn

  178. Pingback: child porn

  179. Pingback: meritking ananı siker bir daha öyle bir makale yayınlarsan

  180. Pingback: child porn

  181. Pingback: web sitesi kurma

  182. Pingback: Buy instagram followers

  183. Pingback: kütahya günlük apart daire

  184. Pingback: find location by phone number

  185. Pingback: spam

  186. Pingback: Konya Evden Eve Nakliyat

  187. Pingback: Konya Evden Eve Nakliyat

  188. Pingback: porn

  189. Pingback: Konya SEO Uzmanı

  190. Pingback: porn

  191. Pingback: child porn

  192. Pingback: spam

  193. Pingback: meritking

  194. Pingback: meritking

  195. Pingback: meritking

  196. Pingback: meritking

  197. Pingback: meritking

  198. Pingback: meritking

  199. Pingback: porn

  200. Pingback: porn

  201. Pingback: porn

  202. Pingback: child porn

  203. Pingback: iporn

  204. Pingback: pin up

  205. Pingback: пин ап казахстан

  206. Pingback: child porn

  207. Pingback: 50mg prednisone tablet

  208. Pingback: 1250 mg prednisone

  209. Pingback: child porn

  210. Pingback: porn

  211. Pingback: farmacia online espaГ±a envГ­o internacional

  212. Pingback: farmacia online barcelona

  213. Pingback: starzbet

  214. Pingback: starzbet

  215. Pingback: pharmacy viagra prices uk

  216. Pingback: rx pharmacy charlotte nc

  217. Pingback: reputable viagra online pharmacy

  218. Pingback: porn

  219. Pingback: spam

  220. Pingback: sex

  221. Pingback: child porn

  222. Pingback: anal porno

  223. Pingback: fuck

  224. Pingback: child porn

  225. Pingback: porn

  226. Pingback: child porn

  227. Pingback: child porn

  228. Pingback: Cocuk pornosu

  229. Pingback: porn

  230. Pingback: cephalexin 500 mg para que sirve

  231. Pingback: keflex uti dose

  232. Pingback: taking valacyclovir daily

  233. Pingback: does trazodone make you gain weight

  234. Pingback: ciprofloxacin for cats

  235. Pingback: what is the benefit of taking metformin at night

  236. Pingback: amoxicillin 500

  237. Pingback: does lisinopril cause coughing

  238. Pingback: what is trimox used to treat

  239. Pingback: modafinil generic name

  240. Pingback: doxycycline ruined my life

  241. Pingback: how quickly can tamoxifen cause uterine cancer

  242. Pingback: can lyrica cause weight gain

  243. Pingback: can you take ibuprofen with prednisone

  244. Pingback: child porn

  245. Pingback: child porn

  246. Pingback: ananın amı

  247. Pingback: animal porn

  248. Pingback: animal porn

  249. Pingback: order stromectol

  250. Pingback: stromectol tab

  251. Pingback: vardenafil hcl generic

  252. Pingback: stromectol 3 mg tablet price

  253. Pingback: stromectol 6 mg dosage

  254. Pingback: ivermectin 3mg pill

  255. Pingback: tadalafil (℞) 20mg tablet

  256. Pingback: stromectol buy

  257. Pingback: viagra singapore prescription

  258. Pingback: vardenafil msds

  259. Pingback: cheap sildenafil

  260. Pingback: tadalafil 20mg online

  261. Pingback: sex historie

  262. Pingback: cheap levitra pills

  263. Pingback: fluconazole pharmacy uk

  264. Pingback: do you need a prescription for sildenafil

  265. Pingback: sildenafil 100mg efectos secundarios

  266. Pingback: tadalafil solubility tissue culture

  267. Pingback: voltaren online pharmacy

  268. Pingback: buying levitra

  269. Pingback: cialis online pills

  270. Pingback: child porn

  271. Pingback: child porn

  272. Pingback: child porn

  273. Pingback: grandpashabet

  274. Pingback: tamsulosin hydrochloride with alcohol

  275. Pingback: venlafaxine interactions with alcohol

  276. Pingback: synthroid hives

  277. Pingback: is tizanidine an anti inflammatory

  278. Pingback: risk of pancreatitis with sitagliptin

  279. Pingback: can i use voltaren when taking eloquis

  280. Pingback: ivermectin 3mg for lice

  281. Pingback: does spironolactone cause hair loss

  282. Pingback: porn

  283. Pingback: actos glucophage

  284. Pingback: abilify half life

  285. Pingback: chemical structure of repaglinide

  286. Pingback: semaglutide yellow poop

  287. Pingback: robaxin and xanax

  288. Pingback: remeron vs seroquel

  289. Pingback: protonix over the counter

  290. Pingback: acarbose breastfeeding

  291. Pingback: augmentin and birth control

  292. Pingback: what is celecoxib capsules used for

  293. Pingback: baclofen dose for anxiety

  294. Pingback: what is celebrex used to treat

  295. Pingback: bupropion drug class

  296. Pingback: ashwagandha tea benefits

  297. Pingback: aspirin nursing implications

  298. Pingback: aripiprazole drug interactions

  299. Pingback: what is amitriptyline hcl used for

  300. Pingback: allopurinol 100

  301. Pingback: effexor xr withdrawal

  302. Pingback: ddavp patient teaching

  303. Pingback: allergic reaction to flomax

  304. Pingback: augmentin uses

  305. Pingback: can you overdose on depakote

  306. Pingback: diltiazem 2 ointment

  307. Pingback: side effects of cozaar 50 mg

  308. Pingback: citalopram and sexdrive

  309. Pingback: associazione ezetimibe simvastatina

  310. Pingback: what does flexeril do

  311. Pingback: contrave not working

  312. Pingback: diclofenac alcohol

  313. Pingback: amoxicillin without a prescription

  314. Pingback: how much neurontin can you take in a day

  315. Pingback: porno izle

  316. Pingback: bactrim dosage for uti adults

  317. Pingback: bactrim uti dose

  318. Pingback: cephalexin kidney infection

  319. Pingback: ciprofloxacin eye drops dosage adults

  320. Pingback: porn

  321. Pingback: child porn

  322. Pingback: porn

  323. Pingback: porno izle

  324. Pingback: if on escitalopram

  325. Pingback: keflex for blepharitis

  326. Pingback: can i buy viagra over the counter uk

  327. Pingback: withdrawal symtoms from lexapro

  328. Pingback: is cephalexin for dogs the same as humans

  329. Pingback: cymbalta contraindications

  330. Pingback: fluoxetine for sleep

  331. Pingback: can i take duloxetine at night

  332. Pingback: flagyl magesmerter

  333. Pingback: what time of day should i take zoloft

  334. Pingback: cialis duration

Leave a Comment